Herceptin, Roche
Added value for pharma thanks to integrated online campaign
How do you create added value for doctors and nurses for a well-established product that can be the matter of life and death? To this end, we have developed an online campaign for European markets that engages scientific and emotional messages and efficiently combines various tactics.
All
Actions
- Landing pages
- Web Banners
- Online module "Nursing further education"
- Email Campaign
- Banner Campaign
Landing pages
Clear messages and intuitive visuals combine science and emotion and convey the desired information in a short, concise and relevant way.
Email Campaign
Series of emails, emotionally adapted, scientifically based, with strong call to action, optimized for conversion.
Banners
Used on independent websites, the banners with clear messaging and a call to action led to efficient conversions to the landing pages.
Continuing nursing education
Further training module for specialized nursing staff, which creates added value in terms of content, which further training is recognized for and appeals emotionally.
