1. Communication and involvement of patients and relatives

By using digital channels, healthcare organizations can offer patients better communication and information provision. This can be done, for example, by providing:

• Online portals for making appointments
• Communication via e-mail or chat
• The sending of reminders and notifications
• The provision of health information and health apps
• Training and information materials

These contribute to a more active role for patients and relatives, higher patient satisfaction and better treatment outcomes. Depending on the target group, we work with our clients to develop a combination of online and offline communication to ensure that people are not disadvantaged due to their media habits and reduced use of digital devices.

2. Internal communication and information flow

Through the use of digital channels such as:

• E-Mails
• Intranets
• Instant Messaging
• Internal social networks

healthcare organizations can make it easier for their employees to share information, receive updates and collaborate more efficiently.
Multimedia content in particular makes it possible to convey the positive emotions of medical interventions and services and contribute to transparency and commitment within the organization.

3. Efficiently reach new target groups

By expanding communication on digital channels, healthcare organizations can reach new target groups. For example, online marketing and social media can be used to target potential patients. The increased reach draws attention to the medical services provided and improves positioning in the competitive environment.

4. Speed of communication

Digital channels enable faster and more effective communication: healthcare organizations can pass on information quickly and efficiently to their employees, patients and the public. This enables better coordination, information dissemination and response to changes in the environment or emergencies.

Procedure

Together with our clients, we prioritize the communication channels based on the target groups and adapt the content accordingly. Specific examples such as:

• Digitized annual reports
• Integrated web presence
• Dedicated landing pages
• Targeted campaigns

These can be implemented efficiently and quickly. At the same time, we help our partners to actively minimize the potential risks relating to data protection and security issues and ensure that selected target groups (especially older generations) are not disadvantaged by digital inequality.

How can we support you with innovative communication?