Redesign Riegger.ch – time for wine
The Riegger wine shop, which operates two specialist shops in Birrhard and Wallisellen as well as an extensive online shop, was re-positioned, the web shop re-designed and the shopping experience emotionally enhanced.
The first step during the conception and development phase was to grasp, understand and limit the central target groups. The focus of the re-design was on user experience - visitors should be able to quickly find the wine they are looking for, but also be inspired and discover new wines, regions and producers.
The new shop is based on shopware and links content and eCommerce. This enables us to combine content with entertainment, inspiration and an emotional shopping experience. Positive side effect: With this valuable content we reach potential users via search queries before they have make a purchase decision.
In addition, we developed and launched a new website, including a supporting campaign and increased the level of professionalism of customer communication.