Online presence of the University Children's Hospital Basel
We successfully competed in the pitch and developed the entire concept to re-launch of the website of the University Children's Hospital Basel.
The University Children's Hospital Basel (UKBB) is an independent University center for pediatrics, dedicated to teaching and research. It has served the region for over 150 years. With its clear design, intuitive navigation and extensive content, the new website of the UKBB addresses patients, parents and relatives, referring doctors and potential employees in a targeted way while conveying its competency and human approach. The emotionally engaging design and the focus on mobile make the new website of the UKBB attractive, informative and groundbreaking.
During the conception and development phase, the first step was to capture, understand and define the core target groups. With the help of personas, interviews and usability walkthroughs, an information architecture was created that addresses the needs of the various target groups. Over the course of several editorial workshops, the entire content was revised and SEO-optimized, resulting in a better user experience and more efficient service to customers.
Would you like to know more? Patrik Giacobbo (+41 44 265 42 29) will be happy to answer any questions you may have.