{"id":333,"date":"2024-11-19T18:04:02","date_gmt":"2024-11-19T16:04:02","guid":{"rendered":"https:\/\/spikelands.com\/en\/?post_type=cases&#038;p=333"},"modified":"2024-12-11T11:10:22","modified_gmt":"2024-12-11T09:10:22","slug":"spitaler-kliniken-pflegeheime-altersheime","status":"publish","type":"cases","link":"https:\/\/spikelands.com\/en\/blog\/cases\/spitaler-kliniken-pflegeheime-altersheime\/","title":{"rendered":"Hospitals, clinics, nursing homes, retirement homes"},"content":{"rendered":"\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">1. Communication and involvement of patients and relatives<\/h3>\n\n\n\n<p>By using digital channels, healthcare organizations can offer patients better communication and information provision. This can be done, for example, by providing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online portals for making appointments<\/li>\n\n\n\n<li>Communication via e-mail or chat<\/li>\n\n\n\n<li>The sending of reminders and notifications<\/li>\n\n\n\n<li>The provision of health information and health apps<\/li>\n\n\n\n<li>Training and information materials<\/li>\n<\/ul>\n\n\n\n<p>These contribute to a more active role for patients and relatives, higher patient satisfaction and better treatment outcomes. Depending on the target group, we work with our clients to develop a combination of online and offline communication to ensure that people are not disadvantaged due to their media habits and reduced use of digital devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">2. Internal communication and information flow<\/h3>\n\n\n\n<p>Through the use of digital channels such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-Mails<\/li>\n\n\n\n<li>Intranets<\/li>\n\n\n\n<li>Instant Messaging<\/li>\n\n\n\n<li>Internal social networks<\/li>\n<\/ul>\n\n\n\n<p>healthcare organizations can make it easier for their employees to share information, receive updates and collaborate more efficiently.<br>Multimedia content in particular makes it possible to convey the positive emotions of medical interventions and services and contribute to transparency and commitment within the organization.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"522\" height=\"458\" data-src=\"https:\/\/spikelands.com\/en\/wp-content\/uploads\/sites\/4\/2024\/11\/website-ukbb.png\" alt=\"\" class=\"wp-image-364 lazyload\" data-srcset=\"https:\/\/spikelands.com\/en\/wp-content\/uploads\/sites\/4\/2024\/11\/website-ukbb.png 522w, https:\/\/spikelands.com\/en\/wp-content\/uploads\/sites\/4\/2024\/11\/website-ukbb-300x263.png 300w\" data-sizes=\"(max-width: 522px) 100vw, 522px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 522px; --smush-placeholder-aspect-ratio: 522\/458;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">3. Efficiently reach new target groups<\/h3>\n\n\n\n<p>By expanding communication on digital channels, healthcare organizations can reach new target groups. For example, online marketing and social media can be used to target potential patients. The increased reach draws attention to the medical services provided and improves positioning in the competitive environment.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">4. Speed of communication<\/h3>\n\n\n\n<p>Digital channels enable faster and more effective communication: healthcare organizations can pass on information quickly and efficiently to their employees, patients and the public. This enables better coordination, information dissemination and response to changes in the environment or emergencies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">Procedure<\/h3>\n\n\n\n<p>Together with our clients, we prioritize the communication channels based on the target groups and adapt the content accordingly. Specific examples such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digitized annual reports<\/li>\n\n\n\n<li>Integrated web presence<\/li>\n\n\n\n<li>Dedicated landing pages<\/li>\n\n\n\n<li>Targeted campaigns<\/li>\n<\/ul>\n\n\n\n<p>These can be implemented efficiently and quickly. At the same time, we help our partners to actively minimize the potential risks relating to data protection and security issues and ensure that selected target groups (especially older generations) are not disadvantaged by digital inequality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading font-olive pt-5 mb-3\">How can we support you with innovative communication?<\/h3>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":365,"template":"","meta":{"_acf_changed":true},"class_list":["post-333","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitals, clinics, nursing homes, retirement homes - Spikelands EN<\/title>\n<meta name=\"description\" content=\"Digital transformation opens up new opportunities for hospitals, clinics, and care homes in communication with internal and external target groups \u2013 with clear, practical solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spikelands.com\/en\/blog\/cases\/spitaler-kliniken-pflegeheime-altersheime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitals, clinics, nursing homes, retirement homes - 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